WALKERS

Brief: Using humour, inspire 18 - 30 year olds to break the I’m fine auto pilot on social media.

Insight: In order to open up you have to speak up/make noise. In order to open walkers crisps, you have to make some noise - OPEN UP AND MAKE SOME NOISE.

Solution: Create a social media challenge showing that to open up you must make some noise.

As well as a fun challenge, walkers will team up with samaritans to promote their help line and to give donations.

The challenge will encourage our audience to open crisps and conversations all at once.