ATTIRE

Brief: Create a service that minimises the amount of time it takes to choose an outfit.

Insight: The length of time it takes to choose an outfit is 17 minutes each morning and People wear 20% of their clothes 80% of the time.

Solution: An app that assists users in picking an outfit and are able to request to borrow friends clothing to encourage wearing items to their full extent. Normalise borrowing clothes.

https://xd.adobe.com/view/e84791db-3442-4b18-a3eb-053b067212c0-bd14/?fullscreen

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